With the new Sony NEX, you don’t need to be a pro to shoot like one. So we hired one of Taylor Swift’s fans to come on the road with her as she promoted the biggest record of the year. And gave her a Sony NEX to capture it all for Taylor's label.
The winner's entire experience was captured in a film that premiered on the X-Factor, the same night Taylor performed live on the show.
To find our photographer, Taylor asked her 33 million fans on Facebook to upload a portfolio of their five best shots. Fan voting narrowed the results. And ultimately, Taylor picked the winner.